Why?

I love a challenge and there’s so much space in this world for innovation.

If there’s a solution, I want to find it. I’m extremely passionate about reducing user- frustration and making every single person who uses the internet feel included.

Everyone experiences the world differently and I believe we should try to make everyone feel welcome in every way possible, in real life and online.

When creating, I aim to come from a place of honesty, integrity and humility, ready to reimagine, collaborate and evolve whenever necessary.

I also love technology and I love products. Designing is meditative for me and it can sometimes feel like I’m choreographing on a digital screen.

Lastly, empowering entrepreneurs, business owners and leaders to grow and thrive is so fulfilling. I love watching people succeed, whether it’s through new clients, higher profits, or they feel like their brand finally came to fruition in the digital space.

In the end, the best thing in the world to hear is, “omg, that was so easy!”