Hey! It’s so nice to meet you.

I’m Lexi, a designer, UX writer and dog-lover. I love designing with people in mind, creating a story and voice that’s as captivating as it is practical. While my current role involves optimizing a (very) technical data processing platform, I love solving any problem, so long as it makes peoples’ lives better.

The koa. lifestyle

Launched to financially survive the pandemic.

“I was blown away by Lexi’s products on the first night. My face felt so hydrated and smooth and my breakouts/redness subsided in a matter of days”

The Fitness Mill

This local gym rebranded and needed their new website to reflect the new facility + vibe.

created demand, rather than just supply

What was:

Rigid

Disorganized

Overwhelming

Intimidating

Evolved into a product that is:

Clear

Welcoming

Easy-to-Use